Image 1: mock-up of the product. Image 2 how it would look in the show. neither are a final design they are a representation to give you an idea.
This is an idea for a Rum brand with a fantasy twist to really engage with people to have some alcohol with a fun twist. I thought that people could really get behind this sort of idea a crazy cool monster and my favourite alcohol, Rum.
Flavour profile: Dragon fruit and ginger, vibrant tropical fusion of juicy dragon fruit and fiery ginger, layered over smooth rum. The dragon fruit brings a delicate sweetness with hints of pear and kiwi, while the ginger adds a bright warming spice that lingers in the mouth. Rounded out by subtle caramel and vanilla undertones inspired by aged rum, it delivers a refreshing yet adventurous flavour that’s both bold and surprisingly smooth leaving a gentle warming glow, from the ginger, long after each sip.
Lore: Legends claim Hydra’s Breath was first distilled in the swamps far beyond Cryotonia to west, where hunters discovered that severed hydra heads continued to exhale enchanted vapours long after death.
Product description: Hydras Breath Rum comes from the saliva of a Hydra itself. These days Hydra’s Breath is made deep within a factory in Cryotonia where one man has captured a Hydra through means only known to him. To bring you that sweet taste with a fiery after burn. But you didn’t hear that here… Shush…
Tagline: Cut one head two more drinks appear
Bottle description: Medieval inspired purple glass bottle, Two decorative Hydra heads, Engraved Hydra necks wrapping around bottle. Display piece worthy
Marketing position: Fantasy lovers, Collectors, Rum drinkers